Topshop have plugged into an awesome idea - a perfect marriage between art and fashion.
By installing a "Helmut Newton Photo Machine" in their Oxford Circus store, allowing shoppers to play with a selection of clothes and accessories and then unleashing them for their own photoshoot, punters apply their own individual stamp to the topshop range and bring about a pure(r) visual expression by virtue of a closer link between the subject and the camera.
A pretty easy setup to replicate at home too methinks.
LINK
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Friday, June 13, 2008
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